Looking To Increase Your Exposure? Celebritize Yourself
When Marsha Friedman started out in PR in 1990, she began to realize that successful CEO’s, professionals, and entrepreneurs had one thing in common; they all had their own book.…
Leave Your Competition at the Light with a High Speed Business Booster
Posted by Jerrold R. Jenkins on Oct 10 , 2013 - 01:00 pm Marketing and branding expert Laura Ries is bullish on using books as a marketing tool. After all, it’s what she’s been doing for over 15 years. Laura is the daughter of noted advertising guru Al Ries. In 1981, Al and his partner [...]
Emotion-spirational Book Inspires Edu-tainment…Huh?
Posted by Jerrold R. Jenkins on Sep 05 , 2013 - 02:00 pm Jeff “Odie” Espenship isn’t shy about acknowledging his failings. As a commercial pilot, airshow pilot and former fighter pilot, not to mention motivational speaker and author, you might not think Espenship is prone to failings. But there it is, in the first [...]
Prior Planning Prevents…Well You Know
Posted by Jerrold R. Jenkins on Aug 22 , 2013 - 03:00 pm “When life gives you lemons, make lemonade.” That aphorism has been around for nearly a century, but Marty Clarke took it to heart. The one-time corporate executive is in demand these days as a communications consultant and speaker, but that’s largely because [...]
You’re Never Too Busy for Your Book Project
Posted by Jerrold R. Jenkins on Aug 08 , 2013 - 03:00 pm Ghostwriting and the Traveling Executive Creating a book can be tricky at the best of times, but what if your job required lots of time and travel? How will you be able to fit in reviewing chapters, coordinating with your ghostwriter, and [...]
A New Book for New Brands in a New Market
Posted by Jerrold R. Jenkins on Aug 01 , 2013 - 12:00 pm Perhaps it’s peculiar that a marketing expert wrote a marketing book without determining ahead of time how it could help him market himself and his company. But for Zain Raj, the reason for writing the book was not to place himself upon [...]
Getting Into the Business of Getting Out of Business
Posted by Jerrold R. Jenkins on Jul 25 , 2013 - 12:00 pm For many writers, crafting the end game is the crucial part of their book. For Ned Minor, the end game is the entire point of his book. Deciding to Sell Your Business is all about the complexities involved in the owner walking [...]
Avoid That Fail: The Top 5 Things to do to Make Sure Your Book Fails
Posted by Jerrold R. Jenkins on Jun 27 , 2013 - 10:00 am Guest Blog by Peter Winick www.ThoughtLeadershipLeverage.com I figured there are plenty of “experts” out there both online and off that will tell you everything you need to do to ensure that your book is a huge success, so I thought I would [...]
First In Wins. The Time is NOW!
Posted by Jerrold R. Jenkins on Jun 20 , 2013 - 03:00 pm The best time to write a book? NOW! "It was the best of times, it was the worst of times..." The immortal opening line of Dickens’s A Tale of Two Cities could apply to today in terms of writing a book. In so [...]
You’re a writer. So can you write a book?
Posted by Jerrold R. Jenkins on Jun 06 , 2013 - 01:00 pm You’re a writer. So can you write a book? You can, as long as you develop and maintain your motivation. As an example, look at the bloggers who have become successful authors. Pamela Slim writes a blog called Escape From Cubicle Nation. [...]