Key Takeaways A business book marketing strategy should prioritize outcomes, not just visibility Books can support lead generation, sales, speaking, and recruiting efforts Structured systems ensure consistency and long-term impact…
Have you ever imagined holding your own published book in your hands, but felt overwhelmed by the complexities of the publishing process? If so, you're not alone. Many aspiring authors…
Data and Diagnosis-Driven Selling is not just another sales book; it's a game-changer. Written by industry veterans who have honed their skills in the complex world of B2B sales, this…
Since its inception, the Home Builders Association of Michigan (HBAM) has been committed to not only constructing homes but also nurturing a sense of community and education. Central to their…
In the fast-paced world of business, the quest for innovative strategies to stand out is constant. One often underestimated yet potent tool is the creation of a book. Whether you're…
Posted by Jerrold R. Jenkins on Oct 17 , 2017 - 01:00 pm Companies that invest in their employees know personal development translates into organizational success. Not surprisingly, the list of corporate clients that have turned to longtime management consultant Dr. Kay Potetz for leadership training is vast. Think Cleveland Clinic, Marriott International, Marathon Petroleum [...]
Posted by Jerrold R. Jenkins on Feb 24 , 2017 - 11:00 am The best business books address a compelling issue, and there’s a doozy of a problem making the rounds at corporations all over America: lots of talented people assumed to be “on their way up” aren’t paying attention to their growth or advancement. [...]
Posted by Jerrold R. Jenkins on Nov 03 , 2016 - 01:00 pm Before he wrote The Empathic Enterprise: Winning by Staying Human in a Digital Age, global business performance consultant Mark Brown was one of many independent advisers helping firms and individuals improve their business performance via leadership development and executive training. Mark wasn’t [...]
Posted by Jerrold R. Jenkins on Mar 03 , 2016 - 01:30 pm Hitting it big in the fitness industry takes chutzpah and persistence, but the only things guaranteed to keep you on top are results and happy clients. Orangetheory® Fitness (OTF) has all four in spades. Founder Ellen Latham’s signature workout sparked the business [...]
Posted by Jerrold R. Jenkins on Feb 01 , 2016 - 02:00 pm Independent publishers are by nature outliers, but one in particular stands out: Jim Blasingame. The self-made, multi-media personality has a lot to say about the publishing industry, the crux of which is this: Write books. Publish them yourself. Keep the money. But [...]