5 Traits of a Great Ghostwriter
In the world of literature, there exists a quiet yet essential figure: the ghostwriter. Behind many influential books, articles, and speeches, there often lies the skillful penmanship of these unsung…
In the world of literature, there exists a quiet yet essential figure: the ghostwriter. Behind many influential books, articles, and speeches, there often lies the skillful penmanship of these unsung…
Have you ever imagined holding your own published book in your hands, but felt overwhelmed by the complexities of the publishing process? If so, you're not alone. Many aspiring authors…
Data and Diagnosis-Driven Selling is not just another sales book; it's a game-changer. Written by industry veterans who have honed their skills in the complex world of B2B sales, this…
Since its inception, the Home Builders Association of Michigan (HBAM) has been committed to not only constructing homes but also nurturing a sense of community and education. Central to their…
In the fast-paced world of business, the quest for innovative strategies to stand out is constant. One often underestimated yet potent tool is the creation of a book. Whether you're…
Posted by Jerrold R. Jenkins on May 09 , 2013 - 09:00 am When should you write a book? Is it enough that people tell you that you should? Not usually. But if enough people say it, and you have something to say, then maybe they’re right. That was the case for Jim Milligan. The [...]
Posted by Jerrold R. Jenkins on Jan 17 , 2014 - 01:00 pm How do you successfully operate a global business? For many, the answer to this question lies in strategy—often expressed in a phrase that sums up their fundamental business ideology, that strategy they seek to apply in every situation. For Luis Gallardo, at [...]
When Marsha Friedman started out in PR in 1990, she began to realize that successful CEO’s, professionals, and entrepreneurs had one thing in common; they all had their own book.…
Posted by Jerrold R. Jenkins on Oct 10 , 2013 - 01:00 pm Marketing and branding expert Laura Ries is bullish on using books as a marketing tool. After all, it’s what she’s been doing for over 15 years. Laura is the daughter of noted advertising guru Al Ries. In 1981, Al and his partner [...]
Posted by Jerrold R. Jenkins on Aug 01 , 2013 - 12:00 pm Perhaps it’s peculiar that a marketing expert wrote a marketing book without determining ahead of time how it could help him market himself and his company. But for Zain Raj, the reason for writing the book was not to place himself upon [...]