Key Takeaways Post-launch book marketing turns a professionally produced book into a long-term authority asset. For leaders, using a book to build authority supports credibility; it also opens up leads…
In today’s digital world, there’s no question that maximizing ROI (Return on Investment) means embracing multiple formats. eBooks and audiobooks have revolutionized how audiences consume content, offering more accessibility and…
In the world of literature, there exists a quiet yet essential figure: the ghostwriter. Behind many influential books, articles, and speeches, there often lies the skillful penmanship of these unsung…
Have you ever imagined holding your own published book in your hands, but felt overwhelmed by the complexities of the publishing process? If so, you're not alone. Many aspiring authors…
Data and Diagnosis-Driven Selling is not just another sales book; it's a game-changer. Written by industry veterans who have honed their skills in the complex world of B2B sales, this…
Since its inception, the Home Builders Association of Michigan (HBAM) has been committed to not only constructing homes but also nurturing a sense of community and education. Central to their…
In the fast-paced world of business, the quest for innovative strategies to stand out is constant. One often underestimated yet potent tool is the creation of a book. Whether you're…
Posted by Jerrold R. Jenkins on May 09 , 2013 - 09:00 am When should you write a book? Is it enough that people tell you that you should? Not usually. But if enough people say it, and you have something to say, then maybe they’re right. That was the case for Jim Milligan. The [...]
Posted by Jerrold R. Jenkins on Jan 17 , 2014 - 01:00 pm How do you successfully operate a global business? For many, the answer to this question lies in strategy—often expressed in a phrase that sums up their fundamental business ideology, that strategy they seek to apply in every situation. For Luis Gallardo, at [...]
When Marsha Friedman started out in PR in 1990, she began to realize that successful CEO’s, professionals, and entrepreneurs had one thing in common; they all had their own book.…