Every association is sitting on a library of valuable content.
The challenge isn’t creating it. It’s finding the time, staff, and resources to do more with it. Between member communications, conferences, certification programs, advocacy, educational initiatives, and day-to-day operations, publishing often falls to the bottom of the priority list. Not because it isn’t valuable, but because your team is already stretched thin.
Meanwhile, years of conference presentations, research reports, technical guides, webinars, magazine articles, and member resources continue to sit in archives, despite having the potential to educate members, reach entirely new audiences, strengthen your organization’s authority, and create meaningful non-dues revenue.
The good news? You don’t need to build an in-house publishing department to make it happen.
The Challenge Isn’t Content. It’s Capacity.
Most associations already have the expertise. What they often lack is the bandwidth to transform that expertise into professionally published resources.
Maybe your communications team is juggling multiple publications and events. Perhaps your marketing department is focused on membership growth and conference promotion. Even organizations with established publishing programs eventually reach a point where there simply aren’t enough hours—or enough specialized publishing staff—to take on another project.
Adding an educational book, updating a member guide, or creating a commemorative publication often means delaying something else.
Hiring additional editors, designers, project managers, or production specialists isn’t always practical either. Building an in-house publishing operation requires significant time, investment, and ongoing resources.
That’s why many associations are choosing to outsource all or part of the publishing process.
Turn Your Existing Content Into Lasting Resources
When people hear “publish a book,” they often assume it means starting with a blank page.
In reality, some of the strongest association publications begin with content that’s already been created.
A series of conference presentations can become a practical handbook. Certification materials can be organized into a comprehensive reference guide. Years of magazine articles may evolve into an industry resource. Research reports, technical standards, white papers, and educational content can all be thoughtfully developed into professionally crafted books.
Instead of creating something entirely new, you’re maximizing the value of work your organization has already invested in.
And unlike a webinar that’s viewed once or a PDF that’s quickly forgotten, a professionally published book becomes a long-term asset—something members reference, organizations purchase, and industry professionals return to for years.
A Smart Way to Grow Non-Dues Revenue
The best non-dues revenue opportunities don’t feel like fundraising. They feel like an extension of your mission.
Publishing allows associations to continue educating members while creating new revenue streams through products they already have the expertise to produce.
A professionally published book can be sold through your online bookstore, bundled with conference registration, included in certification programs, offered as a premium member benefit, or marketed to professionals outside your membership.
One manuscript can also become multiple products. In addition to a printed edition, many associations choose to offer eBooks and audiobooks, making their content accessible in the format readers prefer while creating additional opportunities for revenue.
Outsourcing Doesn’t Replace Your Team—It Extends It.
One of the biggest misconceptions about outsourcing is that it means giving up control.
The opposite is often true.
A publishing partner like Jenkins Group allows your internal team to stay focused on serving members while bringing in specialized expertise only where it’s needed. Whether that’s editorial support, design, project management, printing, or digital conversion, outsourcing gives your association the flexibility to scale without increasing headcount.
Some organizations simply need a trusted printer. Others need a partner to manage the entire publishing process. Jenkins Group is proud to work with what your organization needs.
How Jenkins Group Helps Associations Publish With Confidence
Since 1988, we’ve been helping organizations publish high-quality books and publications, and no two association projects look exactly alike.
Some clients come to us with a completed manuscript and need exceptional printing. Others have years of educational content but need help organizing it into a cohesive publication. We also partner with organizations from the earliest stages, providing manuscript development, editing, design, printing, eBook conversion, audiobook production, and distribution guidance.
We’ve had the privilege of working with organizations like the American Society for Health Care Engineering (ASHE), producing an ongoing series of professional publications, and the National Genealogical Society, helping publish Forensic Genealogy: Theory & Practice. We’ve also partnered with associations on commemorative anniversary books, coffee table books, educational guides, technical manuals, and other specialty publishing projects.
Whether you need help with one phase of the process or want a full-service publishing partner, we become an extension of your team—helping you scale your non-dues revenue without adding more to your staff’s workload.
You May Be Closer Than You Think
Before you start planning your next major content initiative, take a look at what your association has already created.
You may find that your next educational resource, industry handbook, or revenue-generating publication is already sitting in your archives, waiting to be transformed into something new or lasting.
At Jenkins Group, we believe great publishing isn’t just about printing books. It’s about helping organizations preserve knowledge, share expertise, and create resources that continue serving their members—and often the general public—for years to come.
Partnering with Jenkins Group
Every association has valuable knowledge worth preserving and sharing. The challenge is finding the time, resources, and publishing expertise to bring it all together.
That’s where we come in.
At Jenkins Group, we work as an extension of your team, providing as much—or as little—support as you need. From commemorative books and educational guides to technical manuals and industry resources, we’ve helped associations transform existing content into publications that educate, inspire, and create new opportunities for non-dues revenue.
Wherever your project begins, we’re here to help bring it to life.
