Posted by Jerrold R. Jenkins on Feb 20 , 2015 - 03:00 pm Books are powerful messengers for your customers. The written word is one obvious way, but the packaging of words subconsciously tells your buyer much more about you and your company. It’s not just making your words pretty. Packaging is a sophisticated design [...]
Posted by Jerrold R. Jenkins on Jan 23 , 2014 - 12:00 pm Mitch Lewis has a remarkable story, a story he has chosen to share through a book. Like so many others, Lewis felt as though he was “stuck” in his middle age. He evaluated his day-to-day life, from his position as an executive [...]
Posted by Jerrold R. Jenkins on Jan 17 , 2014 - 01:00 pm How do you successfully operate a global business? For many, the answer to this question lies in strategy—often expressed in a phrase that sums up their fundamental business ideology, that strategy they seek to apply in every situation. For Luis Gallardo, at [...]
Posted by Jerrold R. Jenkins on Dec 20 , 2013 - 02:00 pm What does it take to successfully be positioned as a “thought leader”? Business minds across every industry understand the authority that this elusive title can add to a name; thought leaders are in high demand for speaking engagements, workshops, appearances, etc. Yet [...]
Posted by Jerrold R. Jenkins on Sep 05 , 2013 - 02:00 pm Jeff “Odie” Espenship isn’t shy about acknowledging his failings. As a commercial pilot, airshow pilot and former fighter pilot, not to mention motivational speaker and author, you might not think Espenship is prone to failings. But there it is, in the first [...]
Posted by Jerrold R. Jenkins on Aug 22 , 2013 - 03:00 pm “When life gives you lemons, make lemonade.” That aphorism has been around for nearly a century, but Marty Clarke took it to heart. The one-time corporate executive is in demand these days as a communications consultant and speaker, but that’s largely because [...]
Posted by Jerrold R. Jenkins on May 21 , 2013 - 12:00 pm Sarah Allen-Short sees the value of writing a book. In fact, the public relations director for the Ann Arbor-based customer experience analytics company Foresee can attest to the impact of a book firsthand. Her company’s CEO, Larry Freed, was already recognized and [...]
Posted by Jerrold R. Jenkins on Feb 19 , 2013 - 06:00 pm Management consultant Lisa Huetteman used to loathe writing her newsletter. “Writing (the newsletter) was a chore,” said Huetteman from her office in Tampa. But then she had an epiphany, or at least an idea. “I thought I can write about my company’s [...]