Posted by Jerrold R. Jenkins on Mar 15 , 2013 - 01:00 pm Going APE over self-publishing The advantages of self-publishing are many: The ability to craft your message exactly the way you want it, the control you have over the final product, the control you have over print runs, the ability to put your [...]
Posted by Jerrold R. Jenkins on Feb 28 , 2013 - 12:00 pm Writing a book can—should—be an uplifting experience, and first-time author Hunter Thurman certainly feels that way. Thurman, President of ThrivePlan, is enthusiastic about his new book, Brand Be Nimble, as is evident from just a brief conversation. “I’m excited to see it [...]
Posted by Jerrold R. Jenkins on Feb 26 , 2013 - 03:00 pm Motivator. Teacher. Shrink Three roles Bob Teichart plays, and plays well. But this successful business consultant wasn’t satisfied. He wanted to influence others. The answer for Teichart lay in a dream he’d long harbored but hadn’t acted on. “I’d always wanted to [...]
Posted by Jerrold R. Jenkins on Feb 25 , 2013 - 01:00 pm For some people, the time spent on an airplane is best utilized by sleeping. Others prefer reading. Dan Prisciotta wrote a book. “I was flying back from the West Coast, and had five and a half hours,” says Prisciotta, a financial planner [...]
Posted by Jerrold R. Jenkins on Feb 20 , 2013 - 01:00 pm What do you do when you’re diagnosed with a life-threatening disease when you’re six years old, and in fact given a death sentence by at least one doctor? In the case of Ralph Braun, start a multi-million dollar company that provides mobility [...]
Posted by Jerrold R. Jenkins on Feb 19 , 2013 - 06:00 pm Management consultant Lisa Huetteman used to loathe writing her newsletter. “Writing (the newsletter) was a chore,” said Huetteman from her office in Tampa. But then she had an epiphany, or at least an idea. “I thought I can write about my company’s [...]
Posted by Jerrold R. Jenkins on Feb 01 , 2013 - 01:00 pm Writing is hard. Writing is easy. Writing is fun. Writing is drudgery. Anyone can write. Writers are a breed apart. And, the fun part. All the above are true, at one time or another. Yes, cognitive dissonance is our friend. So you [...]
Posted by Jerrold R. Jenkins on Jan 28 , 2013 - 12:00 pm Why should you write a book, and how long should you keep trying? Two very different questions with very different answers. First, of course, writing a book has numerous benefits. Having an author’s credit brings you immediate credibility with your audience. If [...]
Posted by Jerrold R. Jenkins on Dec 19 , 2012 - 01:00 pm Want to become an instant expert? Write a book. Want to increase your credibility? Write a book. Want to leapfrog the competition, strengthen your leadership position, and bolster your brand? That’s right. Write a book. It sounds so simple. And it can [...]