Posted by Jerrold R. Jenkins on Aug 01 , 2013 - 12:00 pm Perhaps it’s peculiar that a marketing expert wrote a marketing book without determining ahead of time how it could help him market himself and his company. But for Zain Raj, the reason for writing the book was not to place himself upon [...]
Posted by Jerrold R. Jenkins on Jul 25 , 2013 - 12:00 pm For many writers, crafting the end game is the crucial part of their book. For Ned Minor, the end game is the entire point of his book. Deciding to Sell Your Business is all about the complexities involved in the owner walking [...]
Posted by Jerrold R. Jenkins on May 21 , 2013 - 12:00 pm Sarah Allen-Short sees the value of writing a book. In fact, the public relations director for the Ann Arbor-based customer experience analytics company Foresee can attest to the impact of a book firsthand. Her company’s CEO, Larry Freed, was already recognized and [...]
Posted by Jerrold R. Jenkins on Feb 26 , 2013 - 03:00 pm Motivator. Teacher. Shrink Three roles Bob Teichart plays, and plays well. But this successful business consultant wasn’t satisfied. He wanted to influence others. The answer for Teichart lay in a dream he’d long harbored but hadn’t acted on. “I’d always wanted to [...]