Posted by Jerrold R. Jenkins on Aug 01 , 2013 - 12:00 pm Perhaps it’s peculiar that a marketing expert wrote a marketing book without determining ahead of time how it could help him market himself and his company. But for Zain Raj, the reason for writing the book was not to place himself upon [...]
Posted by Jerrold R. Jenkins on Jul 25 , 2013 - 12:00 pm For many writers, crafting the end game is the crucial part of their book. For Ned Minor, the end game is the entire point of his book. Deciding to Sell Your Business is all about the complexities involved in the owner walking [...]
Posted by Jerrold R. Jenkins on Jun 27 , 2013 - 10:00 am Guest Blog by Peter Winick www.ThoughtLeadershipLeverage.com I figured there are plenty of “experts” out there both online and off that will tell you everything you need to do to ensure that your book is a huge success, so I thought I would [...]
Posted by Jerrold R. Jenkins on Jun 06 , 2013 - 01:00 pm You’re a writer. So can you write a book? You can, as long as you develop and maintain your motivation. As an example, look at the bloggers who have become successful authors. Pamela Slim writes a blog called Escape From Cubicle Nation. [...]
Posted by Jerrold R. Jenkins on Apr 19 , 2013 - 09:00 am Why self-publish? After all, it’s called a vanity press for a reason. Well, perhaps that pejorative term was applicable when only the rich could publish their own books, which typically didn’t set the industry on fire. But now, if you’re armed with [...]
Posted by Jerrold R. Jenkins on Apr 04 , 2013 - 01:00 pm After years of working in business development, Bernie Brenner thought he had some valuable insights to share. “I’ve been living this for 20-plus years,” said Brenner. So how to best disseminate this knowledge and at the same raise his own stature? Brenner [...]
Posted by Jerrold R. Jenkins on Mar 21 , 2013 - 03:00 pm Mike Greece believes those who write have a leg up on the competition. That’s true no matter if you’re a big fish, medium fish or just a minnow. In fact, the smaller the business, the larger the impact. “For a small business, [...]
Posted by Jerrold R. Jenkins on Mar 15 , 2013 - 01:00 pm Going APE over self-publishing The advantages of self-publishing are many: The ability to craft your message exactly the way you want it, the control you have over the final product, the control you have over print runs, the ability to put your [...]
Posted by Jerrold R. Jenkins on Feb 28 , 2013 - 12:00 pm Writing a book can—should—be an uplifting experience, and first-time author Hunter Thurman certainly feels that way. Thurman, President of ThrivePlan, is enthusiastic about his new book, Brand Be Nimble, as is evident from just a brief conversation. “I’m excited to see it [...]
Posted by Jerrold R. Jenkins on Feb 26 , 2013 - 03:00 pm Motivator. Teacher. Shrink Three roles Bob Teichart plays, and plays well. But this successful business consultant wasn’t satisfied. He wanted to influence others. The answer for Teichart lay in a dream he’d long harbored but hadn’t acted on. “I’d always wanted to [...]