Posted by Jerrold R. Jenkins on May 21 , 2013 - 12:00 pm Sarah Allen-Short sees the value of writing a book. In fact, the public relations director for the Ann Arbor-based customer experience analytics company Foresee can attest to the impact of a book firsthand. Her company’s CEO, Larry Freed, was already recognized and [...]
Posted by Jerrold R. Jenkins on Apr 19 , 2013 - 09:00 am Why self-publish? After all, it’s called a vanity press for a reason. Well, perhaps that pejorative term was applicable when only the rich could publish their own books, which typically didn’t set the industry on fire. But now, if you’re armed with [...]
Posted by Jerrold R. Jenkins on Apr 11 , 2013 - 01:00 pm Remember how the internet was going to kill the paper office? Take a look around and see if you think that’s true. Now look at your bookshelves. The internet hasn’t killed books either. And while e-books are increasingly popular, the good old-fashioned [...]
Posted by Jerrold R. Jenkins on Apr 04 , 2013 - 01:00 pm After years of working in business development, Bernie Brenner thought he had some valuable insights to share. “I’ve been living this for 20-plus years,” said Brenner. So how to best disseminate this knowledge and at the same raise his own stature? Brenner [...]
Posted by Jerrold R. Jenkins on Mar 21 , 2013 - 03:00 pm Mike Greece believes those who write have a leg up on the competition. That’s true no matter if you’re a big fish, medium fish or just a minnow. In fact, the smaller the business, the larger the impact. “For a small business, [...]
Posted by Jerrold R. Jenkins on Mar 15 , 2013 - 01:00 pm Going APE over self-publishing The advantages of self-publishing are many: The ability to craft your message exactly the way you want it, the control you have over the final product, the control you have over print runs, the ability to put your [...]
Posted by Jerrold R. Jenkins on Feb 28 , 2013 - 12:00 pm Writing a book can—should—be an uplifting experience, and first-time author Hunter Thurman certainly feels that way. Thurman, President of ThrivePlan, is enthusiastic about his new book, Brand Be Nimble, as is evident from just a brief conversation. “I’m excited to see it [...]
Posted by Jerrold R. Jenkins on Feb 26 , 2013 - 03:00 pm Motivator. Teacher. Shrink Three roles Bob Teichart plays, and plays well. But this successful business consultant wasn’t satisfied. He wanted to influence others. The answer for Teichart lay in a dream he’d long harbored but hadn’t acted on. “I’d always wanted to [...]
Posted by Jerrold R. Jenkins on Feb 25 , 2013 - 01:00 pm For some people, the time spent on an airplane is best utilized by sleeping. Others prefer reading. Dan Prisciotta wrote a book. “I was flying back from the West Coast, and had five and a half hours,” says Prisciotta, a financial planner [...]
Posted by Jerrold R. Jenkins on Feb 20 , 2013 - 01:00 pm What do you do when you’re diagnosed with a life-threatening disease when you’re six years old, and in fact given a death sentence by at least one doctor? In the case of Ralph Braun, start a multi-million dollar company that provides mobility [...]