Posted by Jerrold R. Jenkins on Feb 19 , 2013 - 06:00 pm Management consultant Lisa Huetteman used to loathe writing her newsletter. “Writing (the newsletter) was a chore,” said Huetteman from her office in Tampa. But then she had an epiphany, or at least an idea. “I thought I can write about my company’s [...]
Posted by Jerrold R. Jenkins on Feb 01 , 2013 - 01:00 pm Writing is hard. Writing is easy. Writing is fun. Writing is drudgery. Anyone can write. Writers are a breed apart. And, the fun part. All the above are true, at one time or another. Yes, cognitive dissonance is our friend. So you [...]
Posted by Jerrold R. Jenkins on Jan 28 , 2013 - 12:00 pm Why should you write a book, and how long should you keep trying? Two very different questions with very different answers. First, of course, writing a book has numerous benefits. Having an author’s credit brings you immediate credibility with your audience. If [...]
Posted by Jerrold R. Jenkins on Dec 19 , 2012 - 01:00 pm Want to become an instant expert? Write a book. Want to increase your credibility? Write a book. Want to leapfrog the competition, strengthen your leadership position, and bolster your brand? That’s right. Write a book. It sounds so simple. And it can [...]