Posted by Jerrold R. Jenkins on Aug 08 , 2013 - 03:00 pm Ghostwriting and the Traveling Executive Creating a book can be tricky at the best of times, but what if your job required lots of time and travel? How will you be able to fit in reviewing chapters, coordinating with your ghostwriter, and [...]
Posted by Jerrold R. Jenkins on Aug 01 , 2013 - 12:00 pm Perhaps it’s peculiar that a marketing expert wrote a marketing book without determining ahead of time how it could help him market himself and his company. But for Zain Raj, the reason for writing the book was not to place himself upon [...]
Posted by Jerrold R. Jenkins on Jul 25 , 2013 - 12:00 pm For many writers, crafting the end game is the crucial part of their book. For Ned Minor, the end game is the entire point of his book. Deciding to Sell Your Business is all about the complexities involved in the owner walking [...]
Posted by Jerrold R. Jenkins on Jun 27 , 2013 - 10:00 am Guest Blog by Peter Winick www.ThoughtLeadershipLeverage.com I figured there are plenty of “experts” out there both online and off that will tell you everything you need to do to ensure that your book is a huge success, so I thought I would [...]
Posted by Jerrold R. Jenkins on Jun 20 , 2013 - 03:00 pm The best time to write a book? NOW! "It was the best of times, it was the worst of times..." The immortal opening line of Dickens’s A Tale of Two Cities could apply to today in terms of writing a book. In so [...]
Posted by Jerrold R. Jenkins on Jun 06 , 2013 - 01:00 pm You’re a writer. So can you write a book? You can, as long as you develop and maintain your motivation. As an example, look at the bloggers who have become successful authors. Pamela Slim writes a blog called Escape From Cubicle Nation. [...]
Posted by Jerrold R. Jenkins on May 21 , 2013 - 12:00 pm Sarah Allen-Short sees the value of writing a book. In fact, the public relations director for the Ann Arbor-based customer experience analytics company Foresee can attest to the impact of a book firsthand. Her company’s CEO, Larry Freed, was already recognized and [...]
Posted by Jerrold R. Jenkins on Apr 19 , 2013 - 09:00 am Why self-publish? After all, it’s called a vanity press for a reason. Well, perhaps that pejorative term was applicable when only the rich could publish their own books, which typically didn’t set the industry on fire. But now, if you’re armed with [...]
Posted by Jerrold R. Jenkins on Apr 11 , 2013 - 01:00 pm Remember how the internet was going to kill the paper office? Take a look around and see if you think that’s true. Now look at your bookshelves. The internet hasn’t killed books either. And while e-books are increasingly popular, the good old-fashioned [...]
Posted by Jerrold R. Jenkins on Apr 04 , 2013 - 01:00 pm After years of working in business development, Bernie Brenner thought he had some valuable insights to share. “I’ve been living this for 20-plus years,” said Brenner. So how to best disseminate this knowledge and at the same raise his own stature? Brenner [...]