Posted by Jerrold R. Jenkins on Dec 03 , 2014 - 02:00 pm The dearth of fresh, engaging engineers has American manufacturers sweating bullets. Two men believe it is high time for a higher ed engineering revolution. In their book, A Whole New Engineer: The Coming Revolution in Engineering Education, David E. Goldberg and Mark Somerville [...]
Posted by Jerrold R. Jenkins on Mar 26 , 2014 - 01:00 pm Susan Alpert’s company, Susan Alpert Consulting, seeks to make the unbearable a little more bearable. “I started my company because people have a great need for assistance after they have lost their partner or their aging parents. Most of us aren’t prepared [...]
Posted by Jerrold R. Jenkins on Feb 06 , 2014 - 11:00 am Lisa Bodell's book, Kill the Company: End the Status Quo, Start an Innovation Revolution, is more than just a provocative and exceptional business book. Lisa is CEO of futurethink, an organization that provides innovation research and training programs for businesses that seek [...]
Posted by Jerrold R. Jenkins on Jan 23 , 2014 - 12:00 pm Mitch Lewis has a remarkable story, a story he has chosen to share through a book. Like so many others, Lewis felt as though he was “stuck” in his middle age. He evaluated his day-to-day life, from his position as an executive [...]
When Marsha Friedman started out in PR in 1990, she began to realize that successful CEO’s, professionals, and entrepreneurs had one thing in common; they all had their own book.…
Posted by Jerrold R. Jenkins on Oct 10 , 2013 - 01:00 pm Marketing and branding expert Laura Ries is bullish on using books as a marketing tool. After all, it’s what she’s been doing for over 15 years. Laura is the daughter of noted advertising guru Al Ries. In 1981, Al and his partner [...]
Posted by Jerrold R. Jenkins on Sep 05 , 2013 - 02:00 pm Jeff “Odie” Espenship isn’t shy about acknowledging his failings. As a commercial pilot, airshow pilot and former fighter pilot, not to mention motivational speaker and author, you might not think Espenship is prone to failings. But there it is, in the first [...]
Posted by Jerrold R. Jenkins on Aug 22 , 2013 - 03:00 pm “When life gives you lemons, make lemonade.” That aphorism has been around for nearly a century, but Marty Clarke took it to heart. The one-time corporate executive is in demand these days as a communications consultant and speaker, but that’s largely because [...]
Posted by Jerrold R. Jenkins on Aug 08 , 2013 - 03:00 pm Ghostwriting and the Traveling Executive Creating a book can be tricky at the best of times, but what if your job required lots of time and travel? How will you be able to fit in reviewing chapters, coordinating with your ghostwriter, and [...]
Posted by Jerrold R. Jenkins on Aug 01 , 2013 - 12:00 pm Perhaps it’s peculiar that a marketing expert wrote a marketing book without determining ahead of time how it could help him market himself and his company. But for Zain Raj, the reason for writing the book was not to place himself upon [...]