What Rhymes With Orange?

Posted by Jerrold R. Jenkins on Mar 03 , 2016 - 01:30 pm Hitting it big in the fitness industry takes chutzpah and persistence, but the only things guaranteed to keep you on top are results and happy clients. Orangetheory® Fitness (OTF) has all four in spades. Founder Ellen Latham’s signature workout sparked the business [...]

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How Books Help Sales

Posted by Jerrold R. Jenkins on Feb 20 , 2015 - 03:00 pm Books are powerful messengers for your customers. The written word is one obvious way, but the packaging of words subconsciously tells your buyer much more about you and your company.  It’s not just making your words pretty. Packaging is a sophisticated design [...]

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The Joy of Engineering

Posted by Jerrold R. Jenkins on Dec 03 , 2014 - 02:00 pm The dearth of fresh, engaging engineers has American manufacturers sweating bullets. Two men  believe it is high time for a higher ed engineering revolution. In their book, A Whole New Engineer: The Coming Revolution in Engineering Education, David E. Goldberg and Mark Somerville [...]

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