A Family Legacy Worth Rewinding: The Family Video Story Through the Eyes of Keith Hoogland

In Family Video: The Story of America’s First Video Chain and the Family Who Built It by Keith Hoogland

For millions across the Midwest and beyond, Family Video was more than a place to rent movies. It was a Friday-night ritual, a neighborhood gathering place, and a symbol of how family values and business could thrive side by side.

In Family Video: The Story of America’s First Video Chain and the Family Who Built It, Keith Hoogland—third-generation leader of the former largest privately owned video rental chain in the United States—shares the deeply personal story behind the iconic brand. Part business history, part family memoir, the book captures a legacy that shaped communities for decades.

To bring this story to life in a lasting, meaningful format, Keith partnered with Jenkins Group for a custom, high-quality publishing experience.


A Story of Resilience, Family, and Community

From humble beginnings in a Springfield warehouse to a nationwide chain with more than 800 locations, Family Video tells the story of perseverance in an ever-changing industry. While competitors like Blockbuster fell, Family Video endured—anchored by relationships, adaptability, and a people-first philosophy.

This book is not just about business success. It’s about the employees who became extended family, the customers who shared generations of memories, and a father whose leadership and values continue to shape the future. Keith Hoogland opens the doors not only to the stores themselves, but to the heart of what made Family Video a beloved part of so many communities.

Printed as a hardcover 6” x 9” edition, this project was designed to honor the story with the same care and craftsmanship that defined the Family Video brand.


The Project Scope

Jenkins Group partnered with Keith Hoogland to manage the full production of Family Video: The Story of America’s First Video Chain and the Family Who Built It, delivering 250 custom hardcover copies built to last for generations.

Project highlights include:

  • Registrations – Ensuring the book was properly registered and prepared for distribution

  • Cover & Interior Design – Creating a clean, professional design that reflects the legacy and tone of the story

  • Dust Jacket – Adding a refined, bookstore-quality finish

  • Foil-Stamped Spine – Elevating the hardcover with a premium detail worthy of a legacy title

  • High-Quality Printing – Producing 250 durable hardcover copies for personal distribution and long-term preservation

Every element was thoughtfully executed to reflect the importance of the story and the family behind it.


About the Author: Keith Hoogland

Keith Hoogland is the CEO and President of Highland Ventures and a third-generation entrepreneur. He assumed leadership of the family business in 1995, succeeding his father, Charlie Hoogland. Under his guidance, Family Video expanded from 40 stores to more than 800 locations, becoming the third-largest video rental chain in North America.

Beyond video rental, Keith transformed Highland Ventures into a multifaceted enterprise. Its real estate arm, Legacy Commercial Properties, develops retail spaces for national tenants. In 2013, he partnered with Marco’s Pizza, becoming its largest franchisee with more than 100 locations. 


Partnering with Jenkins Group to Preserve a Legacy

This project exemplifies how books can serve as powerful tools for legacy preservation, brand storytelling, and personal reflection. With Jenkins Group’s white-glove publishing approach, Keith was able to focus on telling his story while our team handled design, production, and printing with care and precision.

The result is a timeless hardcover book that honors the past, celebrates community, and ensures the Family Video story will be remembered for generations.

In Family Video: The Story of America’s First Video Chain and the Family Who Dust Jacket Built It by Keith Hoogland

Share Your Legacy in Print

Whether you’re preserving a family legacy, documenting a company’s journey, or telling a story that deserves a permanent place on the shelf, Jenkins Group is your publishing partner.

From concept to finished book, we manage every detail—editing, design, premium printing, and distribution—so your story is told beautifully and professionally.

Picture of Jerry Jenkins

Jerry Jenkins

Jerry Jenkins is the founder and CEO of Jenkins Group, a custom publishing firm he established in 1988. A longtime leader in independent publishing, Jerry has authored multiple industry books, including The Independent Publisher and Supercharge Your Brand, and is an expert on publishing strategy, marketing, and special markets. With decades of experience in publishing, ghostwriting, and book marketing, Jerry has guided thousands of authors through every stage of the publishing journey.

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