For entrepreneur Joel Appel, business was never just about profit margins or market share—it was about innovation, perseverance, and building something meaningful that could impact others. Over the course of his career in the office furniture industry, Joel transformed ideas into opportunities, leading a company that grew and adapted alongside a rapidly changing marketplace. When he decided to put his experiences into words, his goal was simple: to inspire others to dream big, take risks, and create a life and career they’re proud of.
To bring that vision to life, Joel partnered with Jenkins Group to turn his personal journey into a professionally crafted memoir. Together, they shaped Going Global: A Life Story, a book that not only recounts Joel’s entrepreneurial path but also captures the lessons, challenges, and triumphs that defined it. From editorial refinement to custom design and premium production, Jenkins Group ensured that every element reflected Joel’s dedication to quality and his commitment to excellence.
About the Book
Going Global: A Life Story invites readers to follow Joel’s journey, beginning with his early education and entry into the office furniture business and leading to the creation of a thriving global enterprise. Along the way, he reflects on the strategies, values, and persistence that fueled his success.
More than a business memoir, the book explores the balance between ambition and integrity, failure and growth, work and family. Joel’s reflections remind readers that true success isn’t measured solely by outcomes, but by the character and perseverance it takes to get there.
“I hope my story inspires others to chase their dreams, embrace challenges, and build something meaningful for themselves and their loved ones,” Joel shares.
The Project Scope
Here’s how Jenkins Group helped bring Going Global: A Life Story to life:
Proofreading & Line Editing – Refining the manuscript to ensure clarity, flow, and professionalism while maintaining Joel’s authentic voice.
Cover Design – Developing a modern, sophisticated cover that mirrors Joel’s global perspective and business acumen. This includes a soft-touch matte laminated dust jacket and an Allure cloth-over-case board with foil stamping on the front lid and spine for a polished, timeless presentation.
Interior Design & Layout – Formatting the manuscript for readability and visual appeal, integrating narrative, insights, and photos to create a cohesive and professional layout.
High-Quality Printing – Production of 25 limited-edition hardcover copies, each 224 pages and trimmed to 6” x 9” portrait, created for private distribution to family, friends, and colleagues.
Partnering with Jenkins Group for a Lasting Legacy
Jenkins Group worked closely with Joel to ensure his life story was presented with the same integrity and attention to detail that defined his career. The finished publication stands as both a professional reflection and a personal legacy, a beautifully designed keepsake that honors his journey and inspires future generations.
Ready to Publish Your Expertise?
If you have a story worth sharing, whether it’s about entrepreneurship, leadership, or personal growth, Jenkins Group can help you bring it to life through custom book publishing. From conception to creation, our experienced team makes the process seamless, collaborative, and deeply meaningful.
