A business book can establish you as a thought leader, elevate your brand, and create new opportunities for your career or company. But before diving into the writing and publishing process, it’s crucial to understand the different genres of business books and how to best position your book for success.
Exploring Business Book Genres
Not all business books serve the same purpose. Identifying the right genre will shape your writing approach, target audience, and publishing strategy. Here are some common types of business books:
1. Leadership & Management
Books in this genre focus on principles of effective leadership, workplace culture, and organizational growth. They often feature insights from successful executives, case studies, and actionable strategies. If you want to help business leaders refine their management skills or navigate organizational challenges, this genre is a great fit.
Example: Leaders Eat Last by Simon Sinek
2. Entrepreneurship & Startups
These books guide aspiring and seasoned entrepreneurs on how to launch, grow, and scale a business. They cover topics like business planning, funding, and overcoming challenges. If you have firsthand experience in building businesses, this genre allows you to share valuable lessons and practical advice with others looking to do the same.
Example: The Lean Startup by Eric Ries
3. Personal Development & Success
Personal development books offer insights on mindset, productivity, and self-improvement. They help readers achieve success in business and life. These books often provide actionable steps and motivational content to help individuals reach their potential.
Example: Atomic Habits by James Clear
4. Industry-Specific Guides
These books provide specialized knowledge tailored to a particular industry. They often include case studies, best practices, and expert insights. If you have deep experience in a particular field, writing an industry guide can establish you as a go-to resource.
Example: The Intelligent Investor by Benjamin Graham (Finance)
5. Marketing & Sales
Books in this genre help businesses attract customers, build brands, and close deals. They often include frameworks, strategies, and case studies. If you have expertise in branding, digital marketing, or sales strategies, this type of book can help others implement winning techniques.
Example: Building a StoryBrand by Donald Miller
6. Business Memoirs & Biographies
These books tell the personal stories of successful entrepreneurs and business leaders, sharing their experiences, challenges, and lessons learned. They provide an engaging narrative while also offering insights into the ups and downs of business success.
Example: Shoe Dog by Phil Knight (Nike Founder)
Steps to Writing and Publishing Your Business Book
Once you’ve chosen the right genre, here are the key steps to getting your book published:
1. Define Your Purpose & Audience
Ask yourself: Why are you writing this book? Who will benefit from it? Defining your audience will help you craft a compelling message. Understanding your readers’ pain points and goals will allow you to provide the most valuable content.
2. Develop an Outline
A clear structure will keep your writing focused. Organize your ideas into chapters and determine the key takeaways for each section. Consider breaking down complex concepts into digestible parts and using real-world examples to illustrate key points.
3. Write & Refine Your Manuscript
Set a writing schedule, stay consistent, and seek professional editing to ensure your book is polished and engaging. Many authors find it helpful to work with a ghostwriter or developmental editor to refine their ideas and maintain a strong narrative flow.
4. Choose a Publishing Path
Traditional Publishing: Requires a book proposal and securing a literary agent. Publishers handle production and distribution but have control over creative aspects. This route can be competitive, but it offers credibility and widespread distribution.
Hybrid Publishing: A mix of traditional and self-publishing, offering professional services with more author control. This model provides a balance between editorial support and autonomy.
Self-Publishing: Companies like Jenkins Group provide full rights and control of editing, design, marketing, and distribution. Many successful business authors have taken this route due to the speed and flexibility it offers.
5. Design & Format Your Book
An eye-catching cover and a professionally designed layout enhance credibility and reader experience. Your book’s design should align with your brand and the expectations of your audience. Investing in professional typesetting and cover design can make a significant impact on its marketability.
6. Develop a Marketing Plan
Building an audience before launch is crucial. Leverage social media, email lists, podcasts, and speaking engagements to promote your book. Consider offering pre-order incentives, hosting virtual events, and reaching out to industry influencers for endorsements and reviews.
7. Publish & Distribute
Ensure your book is available in multiple formats (print, eBook, audiobook) and distributed on platforms like Amazon, Barnes & Noble, and independent bookstores. If you’re self-publishing, companies like Jenkins Group can help you easily convert your book into an eBook or audiobook.
Ready to Publish Your Business Book?
At Jenkins Group, we specialize in helping business leaders turn their expertise into impactful books. Whether you need ghostwriting, editing, design, or distribution, our team offers end-to-end publishing solutions to bring your vision to life.
Contact us today to start your publishing journey.
