Trends to Watch in Independent Publishing for 2025

At Jenkins Group, storytelling isn’t just what we do—it’s who we are. Whether we’re helping you craft your story through ghostwriting, editing your latest manuscript, or designing a show-stopping cover, every step we take is driven by the power of different stories.

As we dive headfirst into 2025, the world of independent publishing is evolving faster than ever. New trends shape how books are created, marketed, and consumed. For independent authors and small presses, staying ahead of the curve is key to success.

That’s why we’ve put together this guide to the top publishing trends you should watch out for this year. Regardless of if you’re a seasoned author or just starting out, these trends will help you confidently navigate the future of publishing.

The Rise of Hybrid Publishing Models

If you’ve been paying attention to the publishing world lately, you’ve probably noticed a growing buzz around hybrid publishing. But what exactly is it? Simply put, hybrid publishing is the sweet spot between traditional publishing and self-publishing.

It combines the best of both worlds, offering authors the creative control and higher royalty potential of self-publishing while still providing the professional support and expertise typically associated with traditional publishers.

So, why is this model taking off? More and more authors are realizing they don’t have to choose between having control over their work and getting the benefits of professional publishing. Hybrid publishing allows authors to maintain ownership of their book while gaining access to services like editing, design, and distribution—things that can be tricky to navigate alone.

At Jenkins Group, we’re big believers in this approach. We’ve seen firsthand how hybrid publishing helps authors build successful careers while staying true to their vision. 

If you need help with book design, editing, marketing, or distribution, we’ve got the expertise to help you get it right. The best part? You get to decide how involved you want to be in the process, whether taking a hands-on approach or letting us handle the heavy lifting.

The Growing Power of Digital and Audiobook Formats

Want to reach more of today’s readers? It might be time to embrace digital and audiobook formats. eBooks and audiobooks have exploded in popularity, and for good reason. More readers are opting for the convenience of digital books, whether they’re reading on a device or listening on the go.

Digital formats make it easier for authors to distribute their work globally. With just a few clicks, your book can be available to millions of readers, from eReaders to tablets to phones.

And let’s not forget about the massive rise of audiobooks. With people constantly on the move—commuting, exercising, or multitasking—audible books are the perfect way for them to consume content. The audiobook market is growing fast, and there’s no sign of it slowing down.

At Jenkins Group, we’re here to help you navigate this digital shift. From formatting your book for Kindle to producing professional audiobooks, we make sure your work is ready for today’s tech-savvy audience.

Niche Publishing: The Shift Toward Specialization

Gone are the days when authors had to write for a broad, one-size-fits-all audience. Today, niche publishing is on the rise, and it’s changing the game for independent authors. Instead of trying to appeal to everyone, more authors are finding success by diving deep into specialized genres and topics that cater to specific, passionate audiences.

Why is niche publishing so powerful? Simply put, readers today are craving content that speaks directly to their interests and experiences. Whether it’s memoirs from a particular community, cookbooks for a specific cuisine, or niche fiction subgenres, audiences are more likely to engage with books that match their unique tastes. Plus, specialized content often means less competition—so your book stands out more in a crowded market.

The Continued Importance of Author Branding and Online Presence

In 2025, your book is just one part of your brand. More than ever, an author’s success is tied to their online presence and personal brand. Readers today want to connect with the person behind the pages, and building a strong, authentic online identity is key to making that connection.

Think about it: social media, author websites, newsletters—these are all powerful tools for building a community around your work. When readers feel like they know you and your story, they’re more likely to support your books, share your content, and stay engaged for the long haul. It’s no longer enough to just publish a great book; you need to create a personal brand that resonates with your audience and keeps them coming back.