The Future of Print Books in a Digital World: 3 Industry Insights

In today’s fast-paced digital world, the future of print books is often questioned. With the rise of eBooks, audiobooks, and digital content consumption, many wonder if print books will continue to hold their place in an increasingly paperless society. While digital formats have revolutionized the way we consume books, print remains a beloved format with a devoted audience. At Jenkins Group, we’ve been at the forefront of both custom publishing and book awards for decades, and we’ve seen firsthand how print books are adapting and thriving in this digital age.

1. The Enduring Appeal of Print Books

While digital content continues to rise, there’s something inherently special about holding a physical book. The tactile nature of print books—whether it’s the feel of the pages or the satisfaction of completing a novel—remains unmatched for many readers. In fact, research consistently shows that print book sales continue to outpace eBooks in many markets. According to the Association of American Publishers (AAP), print books have experienced steady growth in recent years, especially in categories like children’s books, fiction, and educational materials.

Print books are also seen as collectibles and treasures. Coffee table books, special editions, and limited runs are prized by collectors and enthusiasts, ensuring the longevity of print as a medium for beautifully designed works. Commemorative books, such as those created for anniversaries, events, and milestones, provide readers with a tangible, lasting reminder of the occasion—something that digital content can’t always replicate.

2. Print’s Unique Role in a Multi-Platform Ecosystem

The digital landscape is not necessarily a threat to print books, but rather an opportunity for synergy. eBooks and audiobooks serve as complementary formats, expanding a book’s reach to audiences who might not have been engaged through traditional print alone. For authors, publishers, and brands, integrating both print and digital formats into a marketing strategy allows for broader distribution, offering readers the flexibility to choose their preferred reading format.

At Jenkins Group, we understand how combining both print and digital can enhance an author’s reach. From print-on-demand services to eBook and audiobook conversions, we help authors and brands create multi-format works that speak to diverse audiences. As we move forward, offering print alongside digital content will be critical in ensuring authors connect with readers across all platforms.

3. Customization and Personalization: A Key to Print’s Future

One of the areas where print books continue to shine is in the ability to offer highly customized and personalized experiences. Whether it’s a commemorative book for a corporate milestone or a custom children’s book that educates and entertains, print offers unparalleled opportunities for personalization.

As readers seek more meaningful, individualized experiences, the demand for bespoke print books is rising. This trend has been particularly strong in corporate and special market publishing, where companies and organizations seek custom books that align with their branding, milestones, and customer engagement strategies. Jenkins Group specializes in creating these custom works, offering an end-to-end service that includes design, production, distribution, and marketing to ensure a seamless experience for our clients.