Planning Your Next Book: What You Should Consider in 2025

If there’s one thing we’ve learned over the decades, it’s that the publishing industry never stays still. Trends shift, reader preferences evolve, and new technologies reshape how stories are told. For authors, whether seasoned or just starting out, this constant evolution can feel both exciting and overwhelming.

That’s why we’re here. At Jenkins Group, we’ve been helping authors navigate the publishing world since 1988. As we step into 2025, we’re sharing actionable tips to help you plan your next book with confidence. From crafting a compelling manuscript to understanding the latest industry trends, we’ve got you covered.

Setting the Stage for Success

Before you dive into writing, it’s essential to take a step back and think about the bigger picture. Planning a book isn’t just about putting words on paper; it’s about setting yourself up for success from the very start. So, let’s talk about how to lay the groundwork for a project that’s both rewarding and impactful.

Define Your Vision

First things first: What’s the why behind your book? Whether you aim to share your life story, build your professional reputation, or simply entertain, understanding your purpose will help guide every decision you make.

Take the time to ask yourself: What do I want to achieve with this book? Who do I want to reach? Having a clear vision will keep you focused, especially when the road ahead gets challenging.

Assess the Market

While your book should absolutely reflect your passion and vision, it’s also important to consider what’s happening in the market. 2025 is shaping up to be an exciting year, with new trends emerging in genres, storytelling techniques, and even reader habits. Researching your target audience and understanding what’s resonating with them can be a game-changer when it comes to crafting your book’s concept and message. After all, you want to write something that not only speaks to your heart but also connects with the readers who are excited to discover it.

This doesn’t mean you have to chase every trend, but knowing what’s out there helps you shape your work to stand out. Whether it’s experimenting with formats or tapping into timely themes, a little market awareness can make a big difference.

By defining your vision and understanding your audience, you’re already setting the stage for success. Once you’ve got those pieces in place, you’ll be ready to take the next step: writing and creating something that’s not only meaningful to you but also something your readers will love.

The Writing Process

Now that you’re ready to write, you’ll want to make the process smooth and enjoyable. Start by outlining your ideas—no matter the genre, a roadmap will help you stay on track. You don’t need to have every detail figured out, but knowing where your story is headed will give you structure.

As you write, focus on pacing and keeping your reader engaged. If you’re writing fiction, develop your characters and build tension; for non-fiction, ensure your arguments flow logically and keep readers interested. Remember, the first draft doesn’t need to be perfect—just get the words down and refine them later.

To stay motivated, set manageable goals, like writing a certain number of words each day or completing a chapter by the end of the week. And don’t forget to seek feedback. Beta readers or a trusted editor can help spot issues and confirm where you’re on track.

Building Your Publishing Plan

So you’ve got your manuscript in the works—now it’s time to turn your attention to the next big step: your publishing plan. This is where things get real. Your book isn’t just words on a page anymore; it’s becoming something tangible readers can hold in their hands. And that means ensuring it reaches the right audience in the best possible way. Here’s how you can prepare for a smooth and successful publishing journey.

Understanding Your Options

One of the first things you’ll want to do is decide how you want to publish your book. In 2025, there are more options than ever before, and it’s important to understand the pros and cons of each.

• Self-publishing gives you complete control, but it also means you’re in charge of every aspect, from editing to distribution. It’s a great option if you want independence, but be prepared to wear many hats.
• Traditional publishing often means a long road with query letters and waiting for a publisher to take interest. But once you’re in, you get support in terms of editing, marketing, and distribution—plus, the credibility that comes with being published by a well-known house.
• Hybrid publishing offers a middle ground. You can keep your creative control while benefiting from professional services (like editing, design, and marketing) that make the process a lot smoother.

Knowing which option aligns best with your goals is key. Whether you’re looking for full independence or a more hands-off experience, there’s a path that fits your needs.

Creating a Timeline

Once you’ve decided how you want to publish, it’s time to create a timeline. Writing a book takes time, but the publishing process is just as lengthy. From editing to design, and finally, distribution, there are a lot of steps in between. So, give yourself a realistic timeline that accounts for everything—from the final draft to your book launch.

Don’t forget to allow for flexibility. Life happens, and you may encounter unexpected delays, but with a solid plan in place, you’ll feel more prepared to handle what comes your way.

With a clear understanding of your publishing options and a thoughtful timeline in place, you’ll be on the path to bringing your book into the world. But remember, this is your vision, and you should be in control of how it unfolds—whether you take a DIY approach or partner with professionals who know the ropes!

Quality is Key: Professional Services to Consider

You’ve written your manuscript, you’ve got your publishing plan in place, and now it’s time to make sure your book looks and reads like the professional work you know it is. This is where quality comes in. Even if you’re an amazing writer, having the right professional support can elevate your book from good to great. Let’s dive into the key services you should consider to make sure your book shines.

Editing and Manuscript Development

Editing is one of the most important steps in the publishing process, and it’s something you definitely don’t want to skip. Even if you feel your manuscript is ready to go, a professional editor can help take it to the next level.

They’ll ensure your story flows smoothly, your arguments are clear, and your writing is engaging. Sometimes, after reading your manuscript a dozen times, it’s easy to miss things, but an editor brings a fresh perspective to catch those small mistakes and improve overall clarity.

While editing can feel like a big investment, it’s well worth it. A polished manuscript helps make your book more professional and enjoyable for readers, increasing its chances for success.

Design and Production

You know the saying, “don’t judge a book by its cover,” but let’s be honest—readers do. Your book’s cover design is the first thing that grabs a potential reader’s attention, so you want it to look stunning. A professional designer will create a cover that not only looks great but also communicates the tone and genre of your book.

Interior design is equally important. A well-designed layout makes your book easier to read and more enjoyable. Think about things like font choice, spacing, and chapter headings. These details may seem small, but they can make a big difference in how your readers experience your book.

At Jenkins Group, we take pride in our meticulous approach to design and production, ensuring your book looks as good on the outside as it does on the inside. Whether it’s a beautifully designed cover or a clean, professional layout, we’ll help you create a finished product you’re proud of.

Preparing for the Market

Now that your manuscript is polished and your book is ready to publish, it’s time to think about getting it into the hands of readers. Preparing for the market means making sure your book reaches the right audience and stands out. Here’s how to get started.

Building Your Author Platform

Today, being an author means more than just writing—it’s about building an online presence. Start by creating a professional website where readers can learn about you and your book, and consider setting up social media profiles to engage with your audience. The more consistent and authentic your online presence, the stronger your connection with readers. Building a community with fellow authors and readers will also help you when it’s time to launch your book.

Distribution and Promotion

With your platform in place, focus on distribution and marketing. Plan a book launch to create buzz—host virtual events, partner with influencers, or run a blog tour. Engage with readers via email newsletters, and consider paid ads on platforms like Facebook or Instagram to reach the right audience.

Then don’t forget about reviews! Getting early feedback on sites like Goodreads or Amazon can help build credibility and visibility. With the right preparation, you’ll be set for a successful launch and a lasting presence in the market.