Location: Traverse City (hybrid)

Compensation: $45,000 + revenue sharing

ABOUT US

Since 1988, Jenkins Group has been the premier one-stop shop for independent book publishing in America. Our unwavering commitment to excellence extends from meticulous manuscript development to seamless distribution, ensuring that your vision becomes our mission. Whether you’re a first-time author or a seasoned writer, we excel in creating compelling narratives for individuals, associations, and organizations of all sizes. We offer a comprehensive suite of services, including ghostwriting, editing and proofreading, design and layout, illustrations, printing and binding, marketing, promotion, distribution, and book awards.

JOB DESCRIPTION

Jenkins Group is seeking a dynamic Marketing Specialist to enhance our digital presence and drive revenue for our custom book publishing and book awards divisions. This role involves creating content and managing digital marketing efforts across our websites, social media, ecommerce store, CRM, email marketing platforms, and third-party sites, along with collaborating with our agency partner.

If you excel in digital marketing, have a knack for copywriting, possess a strategic mindset, and are eager to learn, this position is perfect for you. You will collaborate closely with the Marketing Manager and Book Awards Manager to achieve goals and KPIs.

RESPONSIBILITIES 

• Email Marketing

• • • Manage and facilitate cold, nurturing, and automated email marketing efforts
    • Develop and execute annual email marketing plans, including writing, database management, and reporting
    • Experience with automation tools like Zoho and Apollo is a plus

• Website & E-commerce 

• Manage and update website and ecommerce store content, graphics, and writing daily

• Continuously audit and improve user experience and assist with website refreshes

• Assist with the integration and management of Zoho forms and chatbot campaigns

• Social Media

• • • Manages social media content calendars, schedules, deploys, and grows the social media networking platforms (e.g. Facebook, YouTube, Twitter, Instagram, LinkedIn, TikTok) to support all departments
    • Assists with paid social media campaigns
    • Assists with video creation and editing as needed

• Third-party Management

• • • Assist in managing third-party advertising agency campaigns, including SEO and PPC programs
    • Maintain online presence and enhance reputation through content updates and review management

• Content Development

• • • Assist with copywriting for various campaigns, including email marketing, website content, and social media posts
    • Create graphics and edit video/photo content for digital marketing campaigns
    • Assist with content calendar and promotion of podcast 

• Strategy & Reporting

• • Conduct market analyses to identify customer needs, new business opportunities, innovative trends, and potential selling strategies
  • Provide monthly digital marketing reports, detailing results, trends, and ROI

REQUIREMENTS

• Minimum of 2 years of marketing experience
• Bachelor’s degree in Marketing (or related field) 
• Proficiency in Adobe Creative Suite, WordPress, Asana, Google Analytics, and email marketing platforms like SendGrid
• Willingness to cross-train and provide support in related areas of operations
• Flexibility to handle other duties as assigned

WHY JENKINS

• Flexibility: Hybrid work environment and flexible hours
• Half-day Fridays: Memorial Day to Labor Day
• Dog Friendly: Fluffy team members frequent the Jenkins headquarters 
• Professional Growth: Opportunities for continuous learning and career advancement
• Health and Dental after 90 days with a $500 HSA contribution yearly 
• 401K with a 100% match up to 3% of compensation after 6 months 
• 10 Holidays (New Year’s Day, Good Friday, Memorial Day, Independence Day, Labor Day, Thanksgiving, Black Friday, Christmas Day, 2 float days) + generous PTO 

How to Apply:

If you’re ready to take your digital marketing career to the next level and contribute to the success of a leading book publishing and awards company, we want to hear from you!

Apply through this job posting or by submitting your resume, LinkedIn profile, and a link to your portfolio to hr@jenkinsgroupinc.com.

Jenkins Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.