When Stu Crum decided to share his remarkable journey from college football star to influential business leader, he sought a publishing partner who could bring his vision to life. Enter Jenkins Group, a trusted name in custom book publishing. With Crum’s story encompassing leadership lessons, faith, and personal triumphs, Jenkins Group knew they had to ensure every aspect of the book was handled with expertise and care.
The Story Behind the Book
“Aim for the Uprights” tells the inspiring story of Stu Crum, whose college football heroics at Tulsa University put him on the national radar as a standout student-athlete. Though his sports career saw injury setbacks in the NFL and USFL, his business acumen led him to leadership roles with major companies like Texaco, Shell Oil, Jiffy Lube, and Bridgestone. Crum’s journey isn’t just about corporate success, though—it’s about his devotion to faith and servant leadership, which guided him through both his personal and professional life.
At the heart of “Aim for the Uprights” is Crum’s philosophy of intentional living, which challenges readers to make small, deliberate choices each day to achieve their goals. The book offers a powerful message: you don’t need to grow wings to soar. Crum’s playbook for life is grounded in faith, family, and the pursuit of joy.
Jenkins Group’s Turnkey Publishing Solution
To bring Stu Crum’s vision to life, Jenkins Group provided a full-service, turnkey publishing solution, handling every aspect with care and expertise. They matched Crum with an experienced ghostwriter who captured his journey in a voice that felt both engaging and authentic. The manuscript then underwent meticulous rounds of editing and proofreading to ensure a polished final draft. Jenkins Group also crafted a cover design that reflected Crum’s professional and personal story, while the interior text layout was carefully designed for clarity and readability. In today’s digital-first world, accessibility was key—Jenkins Group converted Aim for the Uprights into eBook and audiobook formats, making it easy for readers to connect with Crum’s message across multiple platforms. The final step was printing 5,000 hardcover copies with a jacket, ensuring a professional product. This seamless process took just over a year, resulting in a polished book that shares Crum’s philosophy of intentional living with the world.
A Year in the Making
From the initial concept to the final printed product, the entire process took just over a year. The result is a polished, impactful book that shares Stu Crum’s powerful message of intentional living with the world.
The Power of a Trusted Publishing Partner
For authors like Stu Crum, having a reliable publishing partner is crucial. Jenkins Group’s expertise in ghostwriting, design, editing, and distribution allowed Crum to focus on what he does best—sharing his insights and inspiring others. By trusting Jenkins Group with his story, Crum was able to reach his audience with a book that’s as polished as it is profound.
Are you ready to share your story with the world? Contact us here to discover how we can help you publish your next great book.
