Supercharge Your Brand
Supercharge Your Brand: The Amazing Power of Books as Marketing Tools belongs on your shelf if you want to win at marketing and author branding. It demystifies the process of writing, publishing, and leveraging a book as a competitive business tool.
This one-stop crash-course guide by veteran publishing authorities Mike Greece and Jerrold R. Jenkins conveys the ultimate formula for a successful book through insider tips for what is becoming the modern era’s new business card.
Supercharge Your Brand explains:
- The need to write a book that’s relevant
- How to think strategically up front before writing a single word
- The steps and advantages of independent publishing
- How to launch and leverage your book in the chaotic modern marketing mix
It also offers numerous examples of successful authors who have used a book to differentiate themselves in their respective markets, increasing engagement, conversations, and influence that catapulted them into significant new opportunities. Supercharge Your Brand shows you how to create a sustainable, impactful, market-stirring book that conveys your authority, expands mindshare, and permanently sets you and your branding as an author apart.
Purchase this amazing marketing book today and transform your marketing approach!
Supercharge Your Brand is a valuable, quick read, one-stop road map to creating a sustainable, game-changing marketing tool. Writing a business book has been a significant catalyst for driving the growth of my practice.
About the Authors
The two main authors of Supercharge Your Brand bring almost a century’s worth of expertise combined to this valuable resource about author branding and books as marketing tools. They offer tips on how to plan, write, and market your book to reach your target audience and maximize sales.
Mike Greece
With several decades of public relations work under his belt, Mike Greece has worked with world-renowned companies and brands like Western Union, Coppertown, and the American Arbitration Association. He has guided corporate and marketing communication programs to great success. In 2000, he started a book practice, helping authors craft manuscripts to optimize them for success and working with them to boost sales and interest in their books.
Jerrold R. Jenkins
Since founding Jenkins Group in 1988, Jerrold Jenkins has become one of the top authorities on independent publishing. A proud Michigander, he has traveled all around the country to share his knowledge about book publishing, author branding, and the bountiful book marketing opportunities available for all kinds of authors.
He continues to create new products and services for authors and consult with authors on branding and other steps on their publishing journey. Apart from Supercharge Your Brand, he’s co-written The Independent Publisher: How to Build and Promote Your Best-Selling Book and Publish to Win: Smart Strategies to Sell More Books.
Learn about the insights on author branding these two publishing and book marketing giants can offer you, even if you’re only just thinking about writing a book. And when you’re ready to get started, Jenkins Group can help you with custom book publishing services for the entire process from start to finish.
Purchase Supercharge Your Brand today to learn how to use custom creative books as marketing tools.
I gave away fifteen copies of my book, The Empathic Enterprise, to clients, prospects, and several United States diplomats during my Kiev visit. Presenting the book in those meetings at the right moment was very effective and demonstrated the authority/credibility argument that is the key element of the ‘Supercharge’ thesis.